The future of digital commerce is green
Sustainability is one of the key topics this year - especially in the e-commerce sector. More and more consumers set great value on both an ecological and fair production as well as a sustainable sale of products. This mindset is influencing purchasing decisions increasingly.
In this context, also the so-called sharing economy is enjoying increasing popularity. This means, among other things, that people lend or share own products such as clothing via online platforms or marketplaces. Not only is this approach important for the environment, it is also becoming visibly relevant within the e-commerce industry.
In order to be able to convince customers in the future and to build loyal business relationships, the shopping experience has to be rethought.
But how exactly does sustainable e-commerce actually look like? What expectations do customers have at this point? And where do merchants have to start?
In our whitepaper “How retailers convince customers with sustainable digital commerce” we answer these questions and provide practical tips on how to make sustainable e-commerce a reality, based on our Customer Success Story of the second-hand platform carou.