E-Commerce Marketing Manager (m/f/d)

Job Summary

More Information
Location	Stuttgart
At	PHOENIX MEDIA GmbH
Job type	Full-Time
Work Experience	Intermediate (2-3y)
Skills	Methodological Knowledge, English, self-initiative, solution-focused, E-Commerce, Communication Skills

Tasks

Advise and support our customers in relation to onsite campaigns
Perform conversion optimization along the entire customer journey and take care of the setup and further development of personalization and individualization measures in the online shop
Carry out constant market, trend and competition observations
Derive optimization measures based on success measurements and the preparation of reports
Plan campaigns and create sales optimization concepts
Support the customer in setting up and controlling all online marketing measures with high visibility through SEO and SEA measures

Profile

You have a degree in business administration with a focus on marketing or a comparable qualification
You have at least 2 years of relevant work experience in a similar position, ideally in an e-commerce company or agency
You are experienced in using common marketing and analytics tools (Google Tag Manager, Google Analytics, Google AdWords, Adobe Analytics)
You have strong knowledge of SEA and SEO
You have very good knowledge of German and English

Benefits

Cookie Name	Cookie Description
PHPSESSID	To store the logged in user's username and a 128bit encrypted key.This information is required to allow a user to stay logged in to a web sitewithout needing to submit their username and password for each page visited. Without this cookie, a user is unabled to proceed to areas of the web site that require authenticated access.
form_key	A security measure that appends a random string to all form submissions to protect the data from Cross-Site Request Forgery (CSRF).
login_redirect	Preserves the destination page the customer was navigating to before being directed to log in.
mage-cache-storage	Local storage of visitor-specific content that enables e-commerce functions.
mage-cache-sessid	The value of this cookie triggers the cleanup of local cache storage.
user_allowed_save_cookie	Indicates if the shopper allows cookies to be saved.
mage-translation-storage	Stores translated content when requested by the shopper.
mage-translation-file-version	Stores the file version of translated content.

Cookie Name	Cookie Description
_ga	Used to distinguish users.
_gid	Used to distinguish users.
_gat	Used to throttle request rate.