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Essential tips to improve the conversion rate of your web forms
Jürgen Kroder

Essential tips to improve the conversion rate of your web forms

Do you want your online shop to get more registered users? Or do you want to get more newsletter subscribers? Then you should optimize the form fields in your online shop to increase the conversion rate.
Transparent, secure, genuine: This is how you can set your online shop apart from fake shops
Jürgen Kroder

Transparent, secure, genuine: This is how you can set your online shop apart from fake shops

Fake shops that rip off their customers are a big problem. We will explain to you how you can position your online shop as trustworthy and “real”.
Trust elements: How to make your online shop more trustworthy
Jürgen Kroder

Trust elements: How to make your online shop more trustworthy

Your online shop still is relatively unknown and are you pushing it with expensive marketing campaigns? Then you should also invest enough time and energy in trust elements!
Successful operator model: How BOT makes urgently needed e-commerce projects possible
Jürgen Kroder

Successful operator model: How BOT makes urgently needed e-commerce projects possible

In times of globalization and digitization, standstill is a competitive disadvantage. A disadvantage that can quickly take revenge. Sometimes you have to make the seemingly impossible possible. One solution can be the BOT model. The following article explains what this is all about.
What the ROPO effect means and how to react to it appropriately
Jürgen Kroder

What the ROPO effect means and how to react to it appropriately

Online? Offline? Both! The modern customer only buys online, which is why stationary retail is dying out - is this statement true? No. Because despite e-commerce, retail is still very “alive”. However, shopping behavior has changed significantly in recent years. The customer journey - the consumer's journey from the first expression of interest to the purchase - is sometimes very complicated and "confused". A clear picture emerges, which is referred to as the ROPO effect.
Discovering the future at the "We Are Developers" Conference in Berlin
Keivan Karimi

Discovering the future at the "We Are Developers" Conference in Berlin

On the 27th and 28th of July the two-day "WeAreDevelopers" conference in Berlin took place. The event proved to be an exhilarating experience, providing the opportunity to meet new people, explore innovative companies, and delve into cutting-edge technologies. Let's look back on the highlights.