Do you want your online shop to get more registered users? Or do you want to get more newsletter subscribers? Then you should optimize the form fields in your online shop to increase the conversion rate.
Your online shop still is relatively unknown and are you pushing it with expensive marketing campaigns? Then you should also invest enough time and energy in trust elements!
In times of globalization and digitization, standstill is a competitive disadvantage. A disadvantage that can quickly take revenge. Sometimes you have to make the seemingly impossible possible. One solution can be the BOT model. The following article explains what this is all about.
Online? Offline? Both! The modern customer only buys online, which is why stationary retail is dying out - is this statement true? No. Because despite e-commerce, retail is still very “alive”. However, shopping behavior has changed significantly in recent years. The customer journey - the consumer's journey from the first expression of interest to the purchase - is sometimes very complicated and "confused". A clear picture emerges, which is referred to as the ROPO effect.
On the 27th and 28th of July the two-day "WeAreDevelopers" conference in Berlin took place. The event proved to be an exhilarating experience, providing the opportunity to meet new people, explore innovative companies, and delve into cutting-edge technologies. Let's look back on the highlights.
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