Discover how the Gaze-Cueing-Effect can enhance your online presence! This psychological trick leverages people's natural tendency to follow gaze directions, directing your visitors' attention strategically. Explore practical tips for applying this effect to maximize the effectiveness of your visual content.
Are you familiar with the concept of Closed Loop Marketing? Companies continuously learn from customer data and apply the insights gained across all departments to optimize marketing strategies and overcome departmental boundaries. Unlike traditional marketing models with a fixed beginning and end, Closed Loop Marketing promotes a cyclical and collaborative approach based on the exchange of information between different teams. The goal is to achieve better customer orientation and more efficient business processes through continuous improvement and agility.
Learn about the fundamental key figures in e-commerce and their significance for management in online retail. The selection and interpretation of these metrics are crucial for the success of an online business. Which metrics serve as meaningful Key Performance Indicators and how are they calculated?
Our guide "Step by step to better product descriptions" offers practical tips for crafting high-quality product texts. We explain why it's important to create unique texts and how to do so effectively. Covering everything from planning and audience analysis to leveraging storytelling and formatting techniques, we address all relevant aspects. Our goal is to provide you with the knowledge needed to create compelling product descriptions and thereby enhance the success of your online shop. Dive into our expert tips and optimize your product texts step by step.
When surfing the internet, you often encounter error messages like "404 - Page not found" or "Not found". Visitors to your online shop may also be faced with this status message. However, instead of lamenting this disadvantage, you should see it as an opportunity! Learn how to capitalize on the situation and turn an error into an opportunity.
In e-commerce, preparing for holidays, promotional days and special events is crucial to making the most of these opportunities and increasing sales. Successful planning and implementation can help to strengthen customer loyalty, attract new customers and improve brand image.
