Magento Meetup meets Christmas Season! December 3rd in Vienna
The Magento Meetup Austria is coming back to Vienna on December 3rd, 2025!
As an event for the Magento Community, you have the opportunity to exchange views on current Magento topics - this time with focus on AI. In Christmas atmosphere with small delicious treats inspired by the Christmas market exciting presentations and enough time for networking will await you. We look forward to exchanging experiences, opinions and knowledge with you.
Agenda
Our great speakers are Björn Kraus, CTO & Co-founder of PHOENIX MEDIA GmbH together with Adam Varga, Magento developer at PHOENIX MEDIA Austria GmbH. Furthermore Reinhard Lamprecht, Backend-Developer of PHOENIX MEDIA Austria GmbH will give a second talk.
- Björns & Adams topic: From AI Chatbot to Intelligent AI Assistant
They will show the transformation from basic chatbots to intelligent AI assistants using LLMs and RAG (Retrieval-Augmented Generation). Through this talk they explain how eCommerce businesses can leverage these technologies to deliver real-time product insights, personalized recommendations, and smarter customer interactions. - Reinhards talk: The Context Window Problem: Building Efficient AI-Powered Developer Workflows
AI coding assistants promise to revolutionize our development workflows, but there's a catch: context windows fill up fast. In this talk, I'll show you why integrating multiple tools (Jira, Confluence, GitLab) through MCP servers can consume up to 90% of your AI assistant's context before you even start working—and what you can do about it.
Save your seat!
In order to plan drinks and food accordingly, please sign up in advance here. The event is of course free of charge, but seats are limited. We will stream the event while taking photos and videos, which will be published via PHOENIX MEDIA's social media channels. With your participation, you give your consent to this.
You cannot attend the event in person on December 3rd, 2025? No problem! Feel free to join us online. You will soon find a link here that you can use to join the MS Teams Meeting.
Call for paper!
Do you have a topic that you would like to share with the audience? No problem! Exciting ideas and talks are of course always welcome. Feel free to share your thoughts on this with us. For better planning, we kindly ask you to send us your presentation proposals in advance by e-mail to malena.segschneider@phoenix-media.eu so that we can announce them in advance and include them in the program.
Special Guests
Adam Varga, Magento Developer of PHOENIX MEDIA Austria GmbH
Adam is part of the PHOENIX MEDIA team as a Magento developer for almost 4 years.
With nearly ten years of experience in programming, he has developed a great passion for shop development and has already earned several Adobe Commerce certifications.
In addition to his professional work, Adam is interested in modern frontend technologies and enjoys sharing his knowledge to help others grow.
His goal is to simplify development, foster creativity, and encourage developers to embrace modern tools like the Hyvä theme. He is also a strong believer in the potential of AI to revolutionize workflows, making development smarter, faster, and more efficient.
Björn Kraus, CTO & Co-Founder of PHOENIX MEDIA GmbH
Björn Kraus is CTO and co-founder of PHOENIX MEDIA, one of the leading Adobe partners in Germany and Austria.
His passion for commerce has always played an important role in his professional life. Over the course of his career, he has worked with renowned companies such as DocMorris, Lampenwelt, Bayer, and Festo.
With more than 20 years of practical experience, he now advises internationally operating corporations on the implementation of their digitalization strategy and the development of new B2X business models.
Reinhard Lamprecht, Backend Developer of PHOENIX MEDIA Austria GmbH
Adam is part of the PHOENIX MEDIA team as a Magento developer for almost 4 years.
With nearly ten years of experience in programming, he has developed a great passion for shop development and has already earned several Adobe Commerce certifications.
In addition to his professional work, Adam is interested in modern frontend technologies and enjoys sharing his knowledge to help others grow.
His goal is to simplify development, foster creativity, and encourage developers to embrace modern tools like the Hyvä theme. He is also a strong believer in the potential of AI to revolutionize workflows, making development smarter, faster, and more efficient.
Björn Kraus, CTO & Co-Founder of PHOENIX MEDIA GmbH
Björn Kraus is CTO and co-founder of PHOENIX MEDIA, one of the leading Adobe partners in Germany and Austria.
His passion for commerce has always played an important role in his professional life. Over the course of his career, he has worked with renowned companies such as DocMorris, Lampenwelt, Bayer, and Festo.
With more than 20 years of practical experience, he now advises internationally operating corporations on the implementation of their digitalization strategy and the development of new B2X business models.
All important facts at a glance
Date: December 3rd, 2025
Time: 5pm–9pm
Location: PHOENIX MEDIA Austria GmbH, Neutorgasse 7, 1010 Vienna
Registration: Please sign up here
How to get there: Since parking is limited in the immediate vicinity of the office, it is advisable to travel by public transport. Here you can take the underground lines U4/U2 to Schottenring or, within walking distance, the U3 to Herrengasse.