How MANN+HUMMEL is sustainably improving the world thanks to innovative filtration solutions and a new digital sales channel.

As one of the world market leaders and experts in the field of filtration, MANN+HUMMEL develops innovative solutions for people's health and mobility. Whether for vehicles, industrial applications, clean indoor air or the sustainable use of water - the range of products and services extends across numerous fields of competence and industries. Guided by the mission "to separate the useful from the harmful", MANN+HUMMEL has been continuously developing its knowledge in the field of filtration for decades and is always inspired by the latest technological and ecological requirements.

Customer Request

When it comes to selling its products, MANN+HUMMEL has relied on traditional sales channels so far. In times of advancing digitization, it is essential to develop new digital sales channels together with customers. With the help of new online channels based on Magento Commerce, the sale of products for various user groups is to be boosted even more.

With its cloud solution, Adobe provides a powerful e-commerce platform with strong performance and scalability components. With that MANN+HUMMEL wants to set the course for further growth on a national and international level to convince customers as an expert in the field of filtration with a unique digital customer experience once again.

Another ambition: the automation of order management. In addition, MANN+HUMMEL wants to expand into new markets and countries. The faster this intention can be realized, the faster sales can be increased.

In the future, Magento is to be the center of the digital commerce structure in order to make the automated order management in interaction with PIM and ERP more quickly. With that, it is also possible to react to current trends in e-commerce even in short time. MANN+HUMMEL relies on specially adapted functions in order to present products perfectly and to offer customers an easy selection. This is necessary especially in the field of filtration, since even smallest differences can have major effects. With the help of Magento, MANN+HUMMEL ultimately succeeds in orchestrating a complex system landscape perfectly.

Reference Result

With the OurAir and E-Mobility web shop PHOENIX MEDIA Berlin as an Adobe Gold Partner and Magento expert has successfully implemented two online platforms within a very short time.

The MANN+HUMMEL OurAir online shop offers antiviral air purifiers. Especially now in times of the ongoing COVID-19 pandemic, with its products the company supports B2B customers in many different areas.

The fields of application range from gastronomy and public facilities such as schools or retirement homes, offices, retail, airports, hospitals, shopping centers and industrial companies to event locations and means of transport. With the OurAir antiviral air purifiers, the risk of infection within rooms can be demonstrably reduced significantly. From the initial idea to the operating web shop it only took four weeks.

Only a few weeks later, PHOENIX MEDIA Berlin implemented the MANN+HUMMEL E-Mobility web shop based on the Adobe Commerce Cloud. The company thus offers ambitious researchers and companies the opportunity to purchase filters for the area of e-mobility online and makes a valuable contribution to strengthen and develop the e-mobility further at the same time.

The various out-of-the-box functionalities Magento Commerce provides enable MANN+HUMMEL to digitally illustrate different business areas in different languages quickly and easily. This allows the company to keep pace with innovations in the field of e-mobility and air filtration. Furthermore, costs for platform maintenance can be saved.

Project Summary
More Information
Client MANN+HUMMEL International GmbH & Co. KG
Happy since 2020
Happy until 12/2021
Supervised by PHOENIX MEDIA Berlin GmbH
Status completed
Shop system Magento Commerce Cloud
Our services E-Commerce, Mobile, Performance, Varnish Cache, Integration
Focus areas Multichannel Integration, B2B, Cloud