17 European country shops: Magento Commerce supports internationalization and growth strategy of lamp and lighting market leader.

Lampenwelt is the largest and leading online specialist for lamps and lights in Europe. With online shops in 17 different European countries, including France, Austria, Poland and Switzerland, the company has continuously developed the European market in the last years and is also one of the market leaders within the industry. With around 50,000 different products for every application area Lampenwelt offers its 1.5 million customers, including private customers as well as business customers, an unsurpassed product range. In 2016, the company generated annual sales of 61 million €. After investments by 3i Group and Project A in the three-digit million euro range in 2017, the growth and internationalization course of Lampenwelt is to be pushed even more. For 2018, the Online Pure Player expects strong growth in turnover and profits.

Customer Request

The e-commerce history of Lampenwelt dates back to 1999. After the initial distribution of selected lights on eBay, sales on the first own Internet platform started in 2002. That was the beginning of the success story of Lampenwelt. Due to the enormous growth and the increasing internationalization, followed by company and warehouse enlargements in the next years, Lampenwelt wanted to reorientate technically and with a new scalable concept in 2016. The basic requirement was the migration of the previous shop platform to Magento Commerce. The platform migration should be implemented in several iterations. At the same time new markets should be developed. A key focus of the project was the development of a suitable multi-shop concept, which should consolidate the structures of the proprietary system and perfectly support the company's growth and internationalization course. With up to 5,000 daily orders in peak periods, it was also important to connect the customer's ERP system to Magento Commerce. Other requirements were as following:

  • Filtering across the entire range
  • Integration of Elasticsearch
  • Connection of external systems such as payback, recommendation engine and newsletter technology
  • Migration of the SEO structure
  • Performance Optimization
Reference Result

In the search of a competent service provider, Lampenwelt chose Magento Enterprise Solution partner PHOENIX MEDIA. Lasting performance optimizations and the integration of the Elasticsearch technology, which offers immense search and filtering capabilities across a wide variety of attributes, enable very fast load times and provide customers with a great user experience. For example, so-called "virtual categories" allow the output of products in categories and / or the search on the basis of flexible and fine-granular definable rules based on product attributes. That’s why Lampenwelt benefits from the various functional range of the Elasticsearch technology in the field of searchandising.

An enhanced user interface combined with high functional comfort sets Lampenwelt apart from the competition and leads to an improved usability on all end devices. This enabled Lampenwelt to optimize mobile experience further and increase conversion rate by 20 %.

"With PHOENIX MEDIA, we found a very competent service provider that met our very high requirements with enormous readiness for action and creative solutions," Thomas Rebmann, CEO of Lampenwelt, says.

Based on Magento Commerce, Lampenwelt continues the enormous growth course together with PHOENIX MEDIA and the help of 17 successful B2C country shops. Thanks to the administration of all country shops in one Magento instance, Lampenwelt benefits from an efficient and clear shop management.

Across all markets, double-digit growth rates can be noted. In new markets, the numbers partly are even in the three-digit range.

Project Summary
More Information
Client Lampenwelt GmbH
Happy since 2015
Supervised by PHOENIX MEDIA GmbH
Status ongoing
Shop system Magento 1 Enterprise Edition
Our services E-Commerce, Mobile, Hosting, Magento modules, Performance, Varnish Cache, ERP, Integration
Focus areas Multisite, Performance