Schmidt Group

How Schmidt Group is expanding and optimizing its presence in e-commerce with new digital sales channels based on Adobe Commerce.

Schmidt Group is one of the leading service providers in Europe which takes care of the distribution of textiles and fashion for a wide range of brands. The portfolio includes the well-known sports and fashion brand Kappa, Germany's best-known board sports brand Chiemsee as well as Uncle Sam and Jette Sport.

The focus of Schmidt Group is always on customer satisfaction combined with an optimum of profitability. Thanks to decades of experience, the traditional company can cover nearly every segment of the apparel, bags, accessories and footwear industry and offer its trading partners optimal processes for marketing the individual brands. Adobe Commerce supports with a strong and scalable e-commerce system.

Customer Request

So far, Schmidt Group has relied on classic sales channels as well as different platforms, marketplaces and brand shops based on Magento 1 when selling its products.

In times of an increasingly rapid digitization, it is all the more important to open up new digital sales channels. The Corona pandemic has demonstrated this once again and has also further accelerated this plan. With the help of newly created online channels based on Adobe Commerce, the sale of various brands is to be centralized and further optimized under one platform.

With its in-house cloud solution, Adobe provides a powerful e-commerce framework that ensures maximum performance and scalability. This enables Schmidt Group to set the course for further growth on a national and international level and to convince customers with an unique digital customer experience.

Another requirement was to further automate the order management. With the Adobe Commerce REST API it got ensured that orders can be transferred directly from Adobe Commerce to the in-house ERP system. This makes it possible to quickly control logistics and keep up with the fast-moving e-commerce competition.

Using the extensive Adobe Commerce REST API, the in-house PIM was also connected, which automatically imports product data and updates and thus guarantees optimal inventory management and item availability.

Diverse modules for managing GDPR, SEO, social media and content have been integrated to make the customer experience legally secure, but at the same time rich in experience. The integration of various channels into the stores themselves is essential for the individual brands. Page Builder, as a powerful content creation tool, helps Schmidt Group to better align and visualize the content and goals of each brand. In particular, the focus on sustainability and the use of certified environmentally friendly fabrics and brands should be made easy through optimally presented content using Page Builder - a central point in the Schmidt Group's corporate philosophy.

Reference Result

Within a very short time, PHOENIX MEDIA Berlin, as an Adobe Gold Partner, has successfully implemented two state-of-the-art online platforms with the first brand stores Kappa and Polo Sylt. The new online stores of Uncle Sam, Jette Sport, Gardena-Lifestyle and Detto Fatto have also been launched. Other brands such as Chiemsee will follow shortly.

As a powerful content creation tool, Page Builder helps Schmidt Group to create personalized yet inspiring landing pages that reflect the importance of environmental and social sustainability.

The wide range of out-of-the-box functionality provided by Adobe Commerce enables Schmidt Group to quickly and easily map brands digitally, as well as easily build others, without incurring large investment costs. Furthermore, costs for platform maintenance can be saved.

Further brand shops of Schmidt Group:

Project Summary
More Information
Happy since 2020
Supervised by PHOENIX MEDIA Berlin GmbH
Status ongoing
Shop system Adobe Commerce
Our services E-Commerce, Mobile, Magento modules, ERP, Integration, Design
Focus areas Cloud