visit Berlin

Expansion of the online appearance by integrating a city marketing online shop with many useful features.

Berlin Tourismus & Kongress GmbH is the official tourism organization of Berlin and represents the German capital since 1993. The website of visitBerlin is the first stop for anyone planning a trip to Berlin. Users can find out all about current events, sights, hotel recommendations, travel options and basic facts about the German metropolis. Overall, visitBerlin significantly assists in getting Berlin as a tourism and congress venue more and more popular.

Customer Request

In order to provide visitors with an additional value, visitBerlin has decided to establish an online shop.

This should allow users to buy directly if they are interested in any products. Brochures, tickets or accessories therefore should be offered for direct purchase. Also the assortment should be expanded further. From the "Berlin" refrigerator magnet to the Berlin Welcome Card, fans will be able to buy anything their heart desires.

With regard to new functionalities and more flexibility, a fundamentally new online shop should be designed.

Furthermore visitBerlin attached great importance to the expansion of new product types as well as a quick and easy product maintenance.

Reference Result

For the new German and English-language website SHARIS has integrated a city marketing online shop with many useful features into the existing website.

The implementation followed as part of a joint project with m + p business solutions GmbH from Braunschweig. In this context the ERP and CRM solution from Microsoft Dynamics has been implemented as well.

A highlight of the online shop is the Berlin Welcome Card, which can be sent as a physical article. The card also is available via print@home procedure as a PDF voucher.

As a Magento Enterprise Solutions Partner, SHARIS has created an online shop that is very well received by Berlin-lovers.

Project Summary
More Information
Client Berlin Tourismus & Kongress GmbH
Happy since 2013
Supervised by PHOENIX MEDIA Berlin GmbH
Status ongoing
Shop system Magento 1 Community Edition
Our services E-Commerce, Hosting, Magento modules, Performance, Varnish Cache, ERP, Integration, Design
Focus areas Multichannel Integration