Doubling of the accesses via mobile devices on account of the new Responsive Designs.

wardow.com is one of Germany’s leading online shops for luxury bags, accessories and luggage. With a mix of exclusive products, high-quality leather goods, current trends, well chosen brands and new technical innovations it’s more than an online shop. They combine offers, services and inspirations to gain a unique shopping experience!

The story of wardow.com began in 2005. They started as an insider tip for popular and hard-to-find italian bag brands, now they are known as one of the best equipped online shops for bags and accessories. Thanks to the continous upgrading of the online shop, wardow.com can offer its customers a high-class product presentation as well as an all-round service.

Customer Request

Regarding the the fast-growing mobile traffic, wardow.com wanted to optimize its online shop. Therefore the main goal was to ensure an emotional shopping experience and an optimization of performance. Further requirements were as follows:

  • Multishop structure
  • Responsive Design
  • Connection to NAV-Connect
  • Full filtering of products
  • Link to market places via channel unity
  • Elasticsearch as a core technology for search and scalability
Reference Result

Due to the switch from Solr to Elasticsearch and the consistent performance optimization the loading times were reduced significantly. The access via mobile devices were twice as much because of the new responsive design. Further results were as follows:

  • Full filtering of products
  • Complete responsive design, optimized for all devices
  • Many pictures and 360 ° views for a more emotional shopping experience
Project Summary
More Information
Client Wardow GmbH
Happy since 2011
Supervised by PHOENIX MEDIA GmbH
Status ongoing
Shop system Magento 1 Enterprise Edition
Our services E-Commerce, Mobile, Hosting, Magento modules, Performance, Varnish Cache, ERP, Integration
Focus areas Multichannel Integration, Mobile