E-Commerce

In this blog post you will get an overview of how you can digitize your sales via e-commerce in a thoughtful and strategic way.

High growth potential, more customer intimacy, better competitiveness and greater resilience: digital sales and e-commerce offer many opportunities. That's why you should make use of them.

Personalization is one of the topics that is becoming increasingly important in e-commerce. This became clear once again at this year's Adobe Summit 2022. The following blog post outlines what customers need, what approaches retailers should pursue and how the Adobe product portfolio can support them.

The result of the EHI study “Online Payment 2020” speaks for itself: In 2020, invoice payment was the number one payment method among German online buyers. Consors Finanz Payment, a payment interface for Magento 2 newly developed by PHOENIX MEDIA, takes this clear preference into account and, among other things, offers merchants in the future the option to integrate invoice payment in their Magento 2 checkout. The following blog post reveals which other popular payment method is also included and which advantages retailers can look forward to when using the interface.

Lockdown, closed shops, empty city centers: the corona pandemic still has a tight grip on the world and does not hold back from any industry. With its enormous economic and social impact, the virus has once again highlighted the enormous added value of e-commerce and noticeably accelerated digitization in all areas. Furniture retailers in particular, who in the past increasingly generated their sales in brick-and-mortar stores, were forced to rethink their approach, had to focus on previously neglected sales channels and develop new digital opportunities. The following blog post uses statistics to show how sales figures within the furniture industry changed before and during the pandemic and outlines the opportunities that e-commerce offers to this industry.

Artikel in der Presse oder Fachzeitschriften berichten häufig darüber, dass sich der Möbelmarkt in Deutschland drastisch verändert und die Umsätze durch Online-Geschäfte deutlich zunehmen. Im europäischen Vergleich ist Deutschland der umsatzstärkste Markt für Möbelproduzenten. Laut einer im November 2017 veröffentlichten Studie von PwC wurden im Jahr 2015 rund 22 Milliarden Euro umgesetzt. Diese Zahlen sprechen dafür, dass sich der Möbelkauf immer mehr in den Online-Bereich verlagert. Was das stationäre Ladengeschäft vom digitalen Handel lernen kann, verrät Ihnen der folgende Beitrag.