OpenAI’s ChatGPT rules the headlines, especially since the launch of ChatGPT-4. Nevertheless, its impact on daily business has been small – until now! The new Generative AI (GenAI) services for Adobe Experience Cloud unveiled at Adobe Summit 2023 are a game changer! Adobe puts GenAI technology into the hands of creators and marketers to enable highly personalized, targeted and engaging experiences for customers. For merchants using Adobe Commerce, it has never been easier taking advantage of the new Adobe Sensei GenAI services to drive experience-led growth and stay ahead in today's competitive market that requires everyone to do more with less.
Adobe Sensei GenAI wants to be your co-pilot
New Adobe Sensei GenAI services in Adobe Experience Cloud will redefine how businesses deliver customer experiences. The services will be integrated natively in Adobe Experience Cloud as a co-pilot for creative and marketing departments, enabling them to generate new content-driven experiences at the speed of their imaginations with more precision, power and ease. Adobe Sensei GenAI is improving productivity and efficiency while providing full control and trusted governance capabilities. One of the outstanding creative innovations is the introduction of Adobe Firefly - a text-to-image generator which is part of Adobe’s family of new creative generative AI models:
GenAI powered services now available in Adobe Commerce
Merchants using Adobe Commerce can now easily take advantage of Adobe Sensei’s GenAI services aiming to take personalization in Live Search and Product Recommendation integrations to the next level.
By leveraging machine learning algorithms, these services can analyze vast amounts of data to gain insights into each customer's unique preferences and behaviors. This information can then be used to tailor content and interactions in real-time, ensuring that each customer receives a personalized experience that meets their individual needs.With these targeted and timely interactions, merchants can increase customer engagement and build stronger connections with their audience. This, in turn, can lead to increased customer satisfaction and loyalty.
And there is even more good news: These new services are available now, seamlessly integrated into and provided within your existing Adobe Commerce license at no additional cost!
Adobe Sensei GenAI powered services now available:
- Intelligent Live Search Results Optimization
- Product Recommendations
- Visual Merchandiser
Services coming in 2H 2023:
- Intelligent Browse Optimization for product listing pages
Adobe Commerce now seamlessly connects with the Adobe Experience Platform
Leveraging this revolutionary range of new possibilities within the Adobe Experience Platform has never been easier. With the Adobe Experience Platform Connector for Adobe Commerce merchants get the most value from their e-commerce data by seamlessly passing their e-commerce storefront behavioral data and transactional information from Adobe Commerce to the Adobe Experience Platform. This enables merchants to unlock personalization at scale to perform deeper business, customer, and campaign analysis with other Adobe applications like Customer Journey Analytics, Journey Optimizer, Target, and Real-Time CDP.
The extension saves customers weeks of custom integration work by automatically tagging the site to transmit high-value commerce events formatted for any Adobe Experience Cloud solution.
Streamlined Operations across the complete Content Supply Chain
In addition to improving the customer experience, Adobe's GenAI service can also help merchants streamline their operations. By automating certain tasks and processes across the complete Content Supply Chain, these products can free up employees to focus on more strategic initiatives.
By streamlining operations and automating repetitive tasks, merchants can increase efficiency and reduce costs – leading to improved profitability and growth.
Conclusion
In today's competitive digital commerce landscape, merchants need to stay ahead of the curve to succeed. Adobe Sensei's GenAI products for Adobe Commerce offer a range of advantages that help merchants deliver highly personalized experiences, enhance customer engagement, and streamline operations. As an Adobe Gold partner, we at PHOENIX MEDIA are excited to help our clients leverage these powerful tools to drive growth and stay competitive in the ever-evolving digital commerce landscape.
Attending the Adobe Summit 2023 conference was an exciting opportunity to explore the latest innovations and trends in digital commerce. The conference was packed with insightful sessions, product demos, hands-on labs and networking opportunities, all geared towards helping businesses be a frontunner in today's rapidly evolving digital landscape.
For everybody not been in Las Vegas, we warmly recommend attending Adobe Summit EMEA 2023 in London on 8-9 June.
