Posts tagged 'Digitalisierung'

Getting started with digital sales: What you need to consider technically
Jürgen Kroder

Getting started with digital sales: What you need to consider technically

From strategy to hosting to project management: Technically speaking, having your own online store is a major challenge. We explain what you should definitely clarify.
Adobe Summit 2023: New Adobe Sensei Generative AI services are a game changer
Marc Schuermann

Adobe Summit 2023: New Adobe Sensei Generative AI services are a game changer

The new Generative AI (GenAI) services for Adobe Experience Cloud unveiled at Adobe Summit 2023 are a game changer! Read more about how Adobe puts GenAI technology into the hands of creators and marketers to enable highly personalized, targeted and engaging experiences for customers.
Digital sales and e-commerce: How your business can get started
Jürgen Kroder

Digital sales and e-commerce: How your business can get started

In this blog post you will get an overview of how you can digitize your sales via e-commerce in a thoughtful and strategic way.
Why your company (finally) really needs to get started with digital sales
Jürgen Kroder

Why your company (finally) really needs to get started with digital sales

High growth potential, more customer intimacy, better competitiveness and greater resilience: digital sales and e-commerce offer many opportunities. That's why you should make use of them.
Online Boom: How the pandemic is driving the digital furniture business
Nina Stocklöw

Online Boom: How the pandemic is driving the digital furniture business

Lockdown, closed shops, empty city centers: the corona pandemic still has a tight grip on the world and does not hold back from any industry. With its enormous economic and social impact, the virus has once again highlighted the enormous added value of e-commerce and noticeably accelerated digitization in all areas. Furniture retailers in particular, who in the past increasingly generated their sales in brick-and-mortar stores, were forced to rethink their approach, had to focus on previously neglected sales channels and develop new digital opportunities. The following blog post uses statistics to show how sales figures within the furniture industry changed before and during the pandemic and outlines the opportunities that e-commerce offers to this industry.
Stationärer vs. digitaler Möbelhandel: Was Ladengeschäfte von Online-Pure-Playern lernen können
Florian Messner

Stationärer vs. digitaler Möbelhandel: Was Ladengeschäfte von Online-Pure-Playern lernen können

Artikel in der Presse oder Fachzeitschriften berichten häufig darüber, dass sich der Möbelmarkt in Deutschland drastisch verändert und die Umsätze durch Online-Geschäfte deutlich zunehmen. Im europäischen Vergleich ist Deutschland der umsatzstärkste Markt für Möbelproduzenten. Laut einer im November 2017 veröffentlichten Studie von PwC wurden im Jahr 2015 rund 22 Milliarden Euro umgesetzt. Diese Zahlen sprechen dafür, dass sich der Möbelkauf immer mehr in den Online-Bereich verlagert. Was das stationäre Ladengeschäft vom digitalen Handel lernen kann, verrät Ihnen der folgende Beitrag.