Our Magento Meetup is back – and stronger than ever!
On October 9, 2025, developers, agencies, and e-commerce enthusiasts gathered at our Berlin office. An evening that made one thing clear: the future of e-commerce is created where people and ideas come together.
Agentic Commerce: the next era of e-commerce
Let’s start with the uncomfortable truth:
While 68% of all product searches still started on Google in 2023, traffic patterns are shifting rapidly. Google AI now answers questions without clicks, and platforms like Perplexity are integrating shopping features directly.
Björn Kraus, our CTO and Co-Founder, opened the evening by addressing exactly this challenge and presenting the solution: a new era of e-commerce called Agentic Commerce.
What is Agentic Commerce?
Agentic Commerce describes AI systems that act autonomously: they make decisions, execute tasks, and actively guide the purchasing process.
5 key characteristics:
- Autonomy – makes independent decisions
- Tool usage – accesses APIs and services (RAG, MCP, ACP, AP2)
- Multi-Step Reasoning – plans and executes complex workflows
- Context awareness – understands complex requirements
- Learning capability – continuously improves over time
Björn demonstrated how emerging standards such as RAG, MCP, or ACP enable Agentic Commerce in practice and showed that first working Magento integrations already exist on GitHub.
In a live demo, he illustrated how an MCP server communicates with Magento to enable autonomous ordering processes.
“The future of e-commerce is no longer just headless – it’s agentic. And Magento provides the foundation to
actively shape that future.”
— Björn Kraus
His Vision: By 2027, agents will be standard in all major online shops. And by 2030? Autonomous B2B procurement – and the smart fridge that places orders on its own.
A bold statement that shaped the discussions throughout the entire evening.
Prompting: From Idea to Working Magento 2 Module
How far can you get with a well-crafted prompt? Very far – if you know how to write it.
Our frontend developer Felix Berg showed how a simple idea can evolve into a fully functional Magento 2 module through structured, targeted prompting – from the initial concept to a working implementation.
His talk made one thing clear: AI-powered prompting fundamentally changes the development process.
It’s no longer the prompt adapting to the tool. Instead, precise prompt design turns the tool into a true co-developer.
Felix demonstrated live how clear structure and technical understanding transform AI-generated code into real value and which strategies are essential to maintain clean, extensible code.
„AI can write code but only if you teach it how you think.“
— Felix Berg
A talk that left no doubt: prompting is no longer a future topic, it is already a core part of modern Magento development.
Those who understand and apply these tools don’t just expand their capabilities – they redefine how development itself is approached.
Community spirit with pizza & networking
Was wäre ein Magento Stammtisch ohne das Herzstück: unsere Community?
Zwischen und nach den Vorträgen entstanden genau die Gespräche, die solche Events ausmachen: Entwickler tauschten sich über konkrete Herausforderungen aus und bei Getränken und Pizza wurden aus Ideen konkrete Projekt-Pläne.
Save the Date: Vienna is calling!
The next Magento Stammtisch is already on the horizon:
Vienna | December 3, 2025
Why you should join:
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Insider knowledge straight from industry experts
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Networking with peers and potential partners
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Hands-on demos instead of dry theory
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Strong community spirit in a relaxed atmosphere
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Free and open to all Magento enthusiasts
See you in Vienna!
Would you like to attend future events or even give a talk yourself? Get in touch with us!
Webseite | LinkedIn | Instagram
Missed the meetup?
No worries! You can watch all Stammtisch talks afterwards on our YouTube-Channel.
