Online? Offline? Both! The modern customer only buys online, which is why stationary retail is dying out - is this statement true? No. Because despite e-commerce, retail is still very “alive”. However, shopping behavior has changed significantly in recent years. The customer journey - the consumer's journey from the first expression of interest to the purchase - is sometimes very complicated and "confused". A clear picture emerges, which is referred to as the ROPO effect.
After years of growth, many merchants find themselves challenged this year by a consumer crisis - mainly caused by the war in Ukraine and inflation throughout the Euro zone. But the consequences of the war are just one part of the truth - the others are failed product catalog strategies and missing real innovations in e-commerce. We are looking back on the event sharing our 5 key takeaways of this year's conference with you.
On December 13th, Meet Commerce Spain was taking place in Madrid, which we were able to support not only as a sponsor, but also with a team on-site. A day full of exciting talks, discussions and valuable input. Let’s look back on a great event.
Four partners, four pitches, one goal: Winning Arena4Commerce with a convincing solution for B2B commerce. The exciting event format, organized by the Adobe family of companies and ECC KÖLN, will enter the next round on May 4, 2022. We are very happy to be a part of this year's challenge.
Digital Experts aufgepasst: Vom 15. – 17. März findet das Digitalevent des Jahres statt. Unter dem Motto „Reimagine experiences“ präsentiert der Adobe Summit 2022 nicht nur die neuesten technologischen Errungenschaften, sondern bietet führenden Köpfen und Persönlichkeiten aus Business, Sport und Entertainment gleichzeitig eine Bühne. Wie auch in den Jahren zuvor unterstützt PHOENIX MEDIA den Adobe Summit als Sponsor. Warum sich eine Teilnahme auf jeden Fall lohnt, haben wir in diesem Blogbeitrag zusammengefasst.
Vom 13. bis zum 15. Mai war das Wynn Hotel in Las Vegas der „place to be“ für alle Commerce-Begeisterten. Die Magento Imagine 2019 hatte mit über 150 hochkarätigen Speakern wie Gary Vaynerchuck, Gillian Campbell oder Troy Brown und rund 100 einschlägigen Sessions Einiges zu bieten. PHOENIX MEDIA war in diesem Jahr nicht nur mit einem Team vor Ort vertreten, sondern durfte im Rahmen der General Session die Augmented Reality Funktionalität für seinen Kunden ikarus vorstellen. Wir haben die wichtigsten Neuigkeiten für Sie zusammengefasst.
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