Online? Offline? Both! The modern customer only buys online, which is why stationary retail is dying out - is this statement true? No. Because despite e-commerce, retail is still very “alive”. However, shopping behavior has changed significantly in recent years. The customer journey - the consumer's journey from the first expression of interest to the purchase - is sometimes very complicated and "confused". A clear picture emerges, which is referred to as the ROPO effect.
“Which shop system is right for my company?” If you are asking yourself this big question, the following blog post will provide you with some useful tips for finding the right answer.
It makes a big difference how you sell products to your customers. We highlight what the biggest differences are between B2B, B2C and D2C in the following blog article.
Scrum or Waterfall? Agile or hybrid? When it comes to the project management and implementation of an online shop, you have various options. Which one is the best?
From strategy to hosting to project management: Technically speaking, having your own online store is a major challenge. We explain what you should definitely clarify.
