In times of globalization and digitization, standstill is a competitive disadvantage. A disadvantage that can quickly take revenge. Sometimes you have to make the seemingly impossible possible. One solution can be the BOT model. The following article explains what this is all about.
Online? Offline? Both! The modern customer only buys online, which is why stationary retail is dying out - is this statement true? No. Because despite e-commerce, retail is still very “alive”. However, shopping behavior has changed significantly in recent years. The customer journey - the consumer's journey from the first expression of interest to the purchase - is sometimes very complicated and "confused". A clear picture emerges, which is referred to as the ROPO effect.
On the 27th and 28th of July the two-day "WeAreDevelopers" conference in Berlin took place. The event proved to be an exhilarating experience, providing the opportunity to meet new people, explore innovative companies, and delve into cutting-edge technologies. Let's look back on the highlights.
On July 18th, “The Mermaid” in London was the place to be for the Magento community. The annual Meet Magento UK opened its doors and promised an exciting program. Two of our colleagues were able to experience the spectacle live and would like to share their personal highlights in the following blog post.
Since April, David supports the PHOENIX MEDIA team in Stuttgart with his extensive expertise in all aspects of PIM, which is a central topic in e-commerce. In the following article, he chats about PIM, and shares exciting information on his person and daily business.
“Which shop system is right for my company?” If you are asking yourself this big question, the following blog post will provide you with some useful tips for finding the right answer.
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